O

Objective

S

Storyline

A

Audience

R

Rhetoric
  • Charts for General Audience
  • Charts for Middle Middle Management
  • Charts for Top Management
  • Building Blocks for a Chart/ Slide

Charts for General Audience

  1. The data you present must be filled with evidence that is relevant and substantiated.
  2. Your presentation should be supported by data that can back up your messages.
  3. Persuasive evidence must fulfil relevance, reliability, and sufficiency e.g.
  4. Statistical data
    Comparisons
    Examples
    Case studies
    Stories
    Analogies
    Testimonials
  5. Demonstration
    Financial statements,
    Ratio analysis & trend analysis,
    Analysis of future-oriented information, External benchmarking, internal benchmarking
    Shocking Visual Aid
  6. “Give examples to help clarify information.”
    “Tell stories to alleviate the boredom.”

Charts for Middle Middle Management

  1. Middle Management Presentation usually require the presenter to follow a set agenda or template.
  2. The presentations are usually more than 15 minutes and may include discussions and deliberations as part of its storyline/structure.
  3. Usually attended by a large number of people.
  4. Slide decks may not be required as pre-reading.
  5. Questions are frequently about Root Causes, Budgeting, Time-line, Accountability, Benchmarking, Operational issues, etc.
  6. Be prepared to defend your case against historical projects.”
    “Presenters are usually required to educate (gently) as well as clarify.”

Charts for Top Management

  1. Prepare to be interrupted and challenged throughout the presentation.
  2. Prepare backup slides in the appendix to access when asked for details.
  3. Questions are frequently about Return on Investment, Sustainability, Risk Assessment and Key Performance Indicators (KPI’s).
  4. “Generally, the more graphs you have, the simpler the presentation, the more text you have, the more complex the presentation”
  5. Top management presentations are usually 5-15 mins.
  6. Usually the presentations are for final decision making, approval and endorsement.

Building Blocks for a Chart/ Slide

  1. Lead-in-Statement can be ‘a Summary of the slide’s evidence/content’ or ‘Syntheses of the slide’s evidence/content’.
  2. Summary – means to restate, in your own words, the content of the visual, it boils down to something of its essence.
  3. Syntheses – means to restate and combine – again, in your own words – the content of more than what is on the visual.
  4. Next add Evidence that includes Quantitative and Qualitative information must support the Lead-in-Statement
  5. Source – Site the source of the Quantitative or Qualitative information to add credibility to your analysis
  6. Qualitative data answers all the other questions – What?, Why?, How?, Where?, When?, Who?…
  7. Quantitative data usually answers the – How Much? question
  8. Other Items that could be on the slide: Tracker, Date, Footer, Copyright, Knowledge Management ID, Confidential Sticker, etc.

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